Brand Activation – 3 Important Methods To Activate A Brand

Brand Activation refers to the process of making people know your brand and increase awareness and engagement through some kind of experience. It helps to introduce a new brand or business to the relevant people and get customers. There are different methods available for brand activation, but the three most important methods to activate a brand effectively are as mentioned below:

1. Experiential Marketing: One of the best methods for brand activation is by making them experience your brand the very first time. Experiential Marketing has gained immense popularity in the last few years and it can be a strong mean to introduce your brand in front of people and remain in their minds without any difficulty.

2. Sampling Campaigns: This type of method includes giving your brand products to the people so that they can try it and give their feedback. This also gives them an opportunity to talk about your brand in front of other people and hence the brand activation will be done in an effective way. But you need to make sure it must be done timely and you have to be creative to achieve the best results.

3. In-store or Event Promotion: Customers can touch and interact with the brand in this in-store or event promotion method. This is also a good brand activation way as after touching your product, customer can make their mind about how beneficial is your product to them or other people.

So, the above-mentioned methods can help in brand activation by making people aware of your brand service or products in an effective way.

Experiential Marketing – 4 Major Benefits of Experiential Marketing in Brand Activation

Experiential Marketing is also known as Engagement Marketing is a trend to market a product/service via customers’ experiences and is a way for the companies to help stand out their product from their competitors. Below mentioned are the four major benefits of this new approach in Brand Activation:

1. Effective and Result-Oriented: It is seen from the recent studies that experiential marketing gives results quickly whether you are looking for immediate sales, increase in awareness, increase customer perception or generate new queries. Due to its high result oriented approach, many marketers believe that experiential marketing is more effective than that of content, email, social media or traditional marketing.

2. New Brand Experience Way: By using non traditional marketing ways, experiential marketing generates authentic brand awareness and this gets customers attention and helps them to remember the brand. Customers’ come to know the product via the senses and thus create a strong bond between people and products to which they interact. This also ensures customers form a positive opinion about the product/service.

3. New Way to Use Social Media: As social media has gained popularity in this digital era, the use of experiential marketing has made the social media a more powerful tool. It encourages the people to capture and share the visual content and thus helps to expand the campaign to more and more people.

4. Interaction with Brand: It is the bitter truth that people have to interact with any brand before making any positive or negative opinion. Experiential marketing allows a brand to show its best part to the customer and win the truth and increase brand value.

So, the above mentioned benefits clearly show how this marketing can boost your brand in an easy and quick way.