Interactive Experiences – 3 Reasons That Make People Like Interactive Experiences

With emerge of new technologies day by day, people also like new interactive experiences when it comes to interacting with a new brand/product. Companies need to use sophisticated marketing techniques to impress and engage with customers. Below mentioned are the three main reasons that make people prefer interactive experiences:

1. Sensory Thing: Interactive Experience creates a more powerful and lasting impression in people’s minds and thus can be effective in inspiring action. If they like what they feel good via their senses, there are high chances that your brand will be in their mind for a longer period of time and can help you increase your customer count.

2. Experiential Projects Inspiration: It is a true inspiration for experiential projects as interactive experiences help people to understand everything better and can easily recognize the pros of the specified product. Interactive Experiences technology is best when you want to target people to show how your brand/products can benefit them easily and within their budget.

3. Data-Driven: The benefit of interactive experiences when it comes to people is that it ensures that they get what they are looking for. In today’s time, message bombardment makes it difficult for different brands to get new customers and they have to create new ways to impress the targeted audience, so they can sell their service/product to more and more people.

So, the above-mentioned points clearly show why people prefer interactive experiences in their daily life while dealing with new brand/products they see.

Experiential Marketing – 5 Qualities That Ensures Professional Experiential Marketing Agency

Experiential Marketing is an effective way to make people aware of your brand product/service. It is an effective tool whether it is an established event or consistent presence in a venue that connects with the brand. It is very difficult to choose a professional experiential marketing agency among multiple agencies. One needs to be precise while hiring an agency as experiential marketing it directly connects the product to the consumers. Below mentioned are the five qualities that will ensure professional experiential marketing agency are:

1. Track Record: When you want experiential marketing campaigns for your brand products, you need to find an agency with a proven track record in running successful experiential marketing campaigns. The agency should also make sure that the service is being displayed right.

2. Desired Footprints: If you need to run the experiential marketing campaign in a particular territory or region, it is a good option to choose an agency that can fulfill the specific need. If your campaign is for the local market, a small agency is resourceful that can use the local connection to enhance the campaign and for regional or national efforts, a large firm is enough to broadcast it in several different areas.

3. Relationship: The campaign success depends heavily on the experiential marketing agency established a relationship with the location within the time period of their existence. Are they available to provide you all the requirements that your campaign requires? If yes, then you should with that agency without much thinking.

4. Billing Transparency: As an experiential marketing campaign consists of moving parts with a different cost like the cost of the venue, live-stream event costs. There should be transparency in billing for all the expenses done for the campaigns.

5. Measurable Metric Emphasis: It involves the success measure of the campaign. Is it the number of event attendees or brand venue sponsored or is it the amount of sign up that people do for your service or buy your product? All need to be clearly defined before starting the marketing campaign.

So, the above-mentioned points clearly define the qualities an experiential marketing agency should have to make your experiential marketing campaign successful.

3 Vital Reasons To Use Animated GIFs In Email Marketing

GIF is an image file type that is designed specifically for the web. It is mostly used because of its small size, but it can also be used to create animation in email while doing email marketing. Animated GIFs ensures you can see scrolling features, products in a different color or blinking call to action button without leaving the inbox to visit a website. Three vital reasons to use animated GIFs in Email while performing email marketing are as follows:

1. Highlight Products: Email marketing is always considered one of the best ways to promote products, but in limited space. It’s often seen your email may get unnoticed in a heap of similar type messages. Animated GIFs can help you reach people without worrying about segmentation and using advanced email analytics. This can prove beneficial when you are not sure of what users want.

2. Product Demonstrations: It often happens that some products require little explanation before actually applauding their benefits as compare to the one that doesn’t need explanation. In that case, too, animated GIFs can prove fruitful to your email marketing campaign.

3. Call to Action: This is a very important part of any type of campaign. If you have set up the text and photos section perfectly and failed to create an appealing call to action, then your whole hard work may go in vain. Animated GIFs can help you create an eye-catching call to action to help you gain more and more output for which email marketing campaign was set up.

So, the above-mentioned reasons clearly define the benefits of animated GIFs in an Email marketing campaign to make it a success easily.