In this digital marketing era, to make your event marketing reach targeted audience in a quick time, you can use social media and email as the best practice. Email and social media channels are widely used by event marketers to maximize your ROI. But there are several different contents that will make your event marketing go viral. Some of them are discussed below:
1. Blog Posts: It is one of the simplest and effective ways for event marketing purposes. You can create a post about the event and if the audience likes the content, they can share it on social media channels. It is also good to link the website URL in the blog posts to drive traffic to the website.
2. Videos: This is a much better option than content when you are going for a series of events. You can create video clips with the speakers about events and the audience will get a taste of what they are going to see.
3. Email: Email marketing is one of the best ways to get in touch with the audience before and after the event. It is also important because people are interested in your email and not because they find your website with the search engine. You can use email marketing to announce future events, remind the audience and get the feedback after the event.
4. Podcasts: Podcasts are highly engaging similar to videos, but are used in a different way. You can use podcasts to announce future events if you create it regularly for different purposes like interviews with guest speakers, snippets from attendees, etc.
5. Ebooks: If you want to thank the audience for coming, you can send ebooks and other resources that expand the topics discussed in the events. We as human beings love free things, but it is best if it is of more value to them so that they will again come to attend the next event.
6. Social Media Posts: Almost every person uses Facebook, Twitter or any other social media channel and it can be the best option to make your event marketing go viral. You can link relevant blog posts on social media and ask the audience if they have any questions about the event. Paid posts are also a great way to attract targeted audience.
7. Surveys: Interactive Content like Surveys are a good source to get audience feedback after the event, but it can be used before the event date or during the event to see audience experiences. This helps to alter your presentation accordingly so that everyone would love to join your event again and again.
So, the above-mentioned types of content can actually make your event marketing go viral.
1. Blog Posts: It is one of the simplest and effective ways for event marketing purposes. You can create a post about the event and if the audience likes the content, they can share it on social media channels. It is also good to link the website URL in the blog posts to drive traffic to the website.
2. Videos: This is a much better option than content when you are going for a series of events. You can create video clips with the speakers about events and the audience will get a taste of what they are going to see.
3. Email: Email marketing is one of the best ways to get in touch with the audience before and after the event. It is also important because people are interested in your email and not because they find your website with the search engine. You can use email marketing to announce future events, remind the audience and get the feedback after the event.
4. Podcasts: Podcasts are highly engaging similar to videos, but are used in a different way. You can use podcasts to announce future events if you create it regularly for different purposes like interviews with guest speakers, snippets from attendees, etc.
5. Ebooks: If you want to thank the audience for coming, you can send ebooks and other resources that expand the topics discussed in the events. We as human beings love free things, but it is best if it is of more value to them so that they will again come to attend the next event.
6. Social Media Posts: Almost every person uses Facebook, Twitter or any other social media channel and it can be the best option to make your event marketing go viral. You can link relevant blog posts on social media and ask the audience if they have any questions about the event. Paid posts are also a great way to attract targeted audience.
7. Surveys: Interactive Content like Surveys are a good source to get audience feedback after the event, but it can be used before the event date or during the event to see audience experiences. This helps to alter your presentation accordingly so that everyone would love to join your event again and again.
So, the above-mentioned types of content can actually make your event marketing go viral.
