Event Marketing - Different Types Of Content To Make Event Marketing Viral

In this digital marketing era, to make your event marketing reach targeted audience in a quick time, you can use social media and email as the best practice. Email and social media channels are widely used by event marketers to maximize your ROI. But there are several different contents that will make your event marketing go viral. Some of them are discussed below:

1. Blog Posts: It is one of the simplest and effective ways for event marketing purposes. You can create a post about the event and if the audience likes the content, they can share it on social media channels. It is also good to link the website URL in the blog posts to drive traffic to the website.

2. Videos: This is a much better option than content when you are going for a series of events. You can create video clips with the speakers about events and the audience will get a taste of what they are going to see.

3. Email: Email marketing is one of the best ways to get in touch with the audience before and after the event. It is also important because people are interested in your email and not because they find your website with the search engine. You can use email marketing to announce future events, remind the audience and get the feedback after the event.

4. Podcasts: Podcasts are highly engaging similar to videos, but are used in a different way. You can use podcasts to announce future events if you create it regularly for different purposes like interviews with guest speakers, snippets from attendees, etc.

5. Ebooks: If you want to thank the audience for coming, you can send ebooks and other resources that expand the topics discussed in the events. We as human beings love free things, but it is best if it is of more value to them so that they will again come to attend the next event.

6. Social Media Posts: Almost every person uses Facebook, Twitter or any other social media channel and it can be the best option to make your event marketing go viral. You can link relevant blog posts on social media and ask the audience if they have any questions about the event. Paid posts are also a great way to attract targeted audience.

7. Surveys: Interactive Content like Surveys are a good source to get audience feedback after the event, but it can be used before the event date or during the event to see audience experiences. This helps to alter your presentation accordingly so that everyone would love to join your event again and again.

So, the above-mentioned types of content can actually make your event marketing go viral.

Experiential Marketing – 5 Qualities That Ensures Professional Experiential Marketing Agency

Experiential Marketing is an effective way to make people aware of your brand product/service. It is an effective tool whether it is an established event or consistent presence in a venue that connects with the brand. It is very difficult to choose a professional experiential marketing agency among multiple agencies. One needs to be precise while hiring an agency as experiential marketing it directly connects the product to the consumers. Below mentioned are the five qualities that will ensure professional experiential marketing agency are:

1. Track Record: When you want experiential marketing campaigns for your brand products, you need to find an agency with a proven track record in running successful experiential marketing campaigns. The agency should also make sure that the service is being displayed right.

2. Desired Footprints: If you need to run the experiential marketing campaign in a particular territory or region, it is a good option to choose an agency that can fulfill the specific need. If your campaign is for the local market, a small agency is resourceful that can use the local connection to enhance the campaign and for regional or national efforts, a large firm is enough to broadcast it in several different areas.

3. Relationship: The campaign success depends heavily on the experiential marketing agency established a relationship with the location within the time period of their existence. Are they available to provide you all the requirements that your campaign requires? If yes, then you should with that agency without much thinking.

4. Billing Transparency: As an experiential marketing campaign consists of moving parts with a different cost like the cost of the venue, live-stream event costs. There should be transparency in billing for all the expenses done for the campaigns.

5. Measurable Metric Emphasis: It involves the success measure of the campaign. Is it the number of event attendees or brand venue sponsored or is it the amount of sign up that people do for your service or buy your product? All need to be clearly defined before starting the marketing campaign.

So, the above-mentioned points clearly define the qualities an experiential marketing agency should have to make your experiential marketing campaign successful.